OK I agree that it's the music!<br />
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But I often lament to my wife: among our circle of friends we are the only household with a decent ( Pathos Classic Mark III tube hybrid, Totem Hawks) sound system. The rest of our circle of friends sadly rely on their iPod through a couple of speakers so tiny and close together that the music is kind of a replica of music. I hear some cell phone ringtones that are more engaging. Back in my day (early 70's) our self contained vinyl record players in the suitcase-like containers with the swing out speakers were quite the party machine.