Hi Guys - At about the 12:00 minute mark you can see BMW sound designers working with Genelec monitors when developing the in-car sounds. It's pretty cool.
unfortunately the video cannot be seen outside US !
However.... BMW and Genelec are not US ;)
I found it hereBMW - A Driving Obsession - CNBC Documentary - YouTube
Or just search youtube for CNBC Originals BMW a Driving Obsession
I watched the whole thing, got brain washed and ended up wanting to buy a BMW ;-)
Oh, and yes off-cause they use Genelecs designing sounds.