• The Tides They Are-A Changing - Jay Z #TIDALforALL



    Nothing compares to celebrity when it comes to getting the word out and garnering support for a product. Since Jay Z's company recently agreed to purchase TIDAL, the service has gone from being well known in HiFi circles to being pushed by artists like Kanye West, Madonna, Coldplay, Rhianna, Beyonce, Arcade Fire, Daft Punk and more. It's really cool to see a product that many of us love for streaming lossless audio quality, be sprung into the mainstream. In a way it feels like our "HiFi baby" is leaving the nest. Tonight at 5PM Eastern Jay Z will stream a live press conference about the re-launch of TIDAL. It's expected TIDAL will announce some exclusives from artists like Kanye West and a second tier of service. TIDAL HIFI will remain lossless at $20 per month if purchased through the TIDAL website or $26 per month if purchased through the TIDAL iOS app (increased price because Apple takes a 30% cut of the sales price). The second tier of service is called TIDAL PREMIUM. This tier will stream 320 kbps MP3 quality and retail for $10 direct or $13 through the iOS App Store. I confirmed both the streaming quality and pricing with TIDAL headquarters in Oslo, Norway this morning.

    Click over to Twitter to follow the #TIDALforALL action all day and look below to watch the live press conference tonight at 5PM Eastern.

    Live Press Conference Below








    Comments 92 Comments
    1. jtwrace's Avatar
      jtwrace -
      They can keep it and I'll stick to buying Cd's and downloads.
    1. The Computer Audiophile's Avatar
      The Computer Audiophile -
      Quote Originally Posted by jtwrace View Post
      They can keep it and I'll stick to buying Cd's and downloads.
      Fighting with all your might to hold back the hands of time?

      Only kidding :~)
    1. jtwrace's Avatar
      jtwrace -
      Quote Originally Posted by The Computer Audiophile View Post
      Fighting with all your might to hold back the hands of time?

      Only kidding :~)
      I prefer to own a house (asset) so I look at my music the same way. Not kidding. ;-)
    1. The Computer Audiophile's Avatar
      The Computer Audiophile -
      Quote Originally Posted by jtwrace View Post
      I prefer to own a house (asset) so I look at my music the same way. Not kidding. ;-)
      No problem with that. But, if I could rent the best houses all over the world and have unlimited access for the price of a single house I'd probably go that route.
    1. Jimmypowder's Avatar
      Jimmypowder -
      Quote Originally Posted by jtwrace View Post
      I prefer to own a house (asset) so I look at my music the same way. Not kidding. ;-)
      I use music services to find what I really like to buy . I actually save money when factoring in the 20/month because I no longer buy mediocre to good albums . I only buy what I rate as excellent .

      I think there are quite a few users that follow this methodology .

      I am buying fewer CD's for sure though .
    1. jtwrace's Avatar
      jtwrace -
      Quote Originally Posted by Jimmypowder View Post
      I use music services to find what I really like to buy . I actually save money when factoring in the 20/month because I no longer buy mediocre to good albums . I only buy what I rate as excellent .

      I think there are quite a few users that follow this methodology .

      I am buying fewer CD's for sure though .
      Yeah, I used Spotify (free) for this purpose. Works fine but I have no need to pay $20 per month to rent my music.
    1. The Computer Audiophile's Avatar
      The Computer Audiophile -
      Quote Originally Posted by Jimmypowder View Post
      I use music services to find what I really like to buy . I actually save money when factoring in the 20/month because I no longer buy mediocre to good albums . I only buy what I rate as excellent .

      I think there are quite a few users that follow this methodology .

      I am buying fewer CD's for sure though .
      I agree many people use your same methodology. I used to use MOG to preview albums then purchase the CD. With TIDAL I'm pretty much streaming everything.
    1. Jimmypowder's Avatar
      Jimmypowder -
      Quote Originally Posted by jtwrace View Post
      Yeah, I used Spotify (free) for this purpose. Works fine but I have no need to pay $20 per month to rent my music.
      I like to hear what I might buy in Flac as that is the closest I'll get to the actual CD .
    1. jtwrace's Avatar
      jtwrace -
      Quote Originally Posted by Jimmypowder View Post
      I like to hear what I might buy in Flac as that is the closest I'll get to the actual CD .
      I think that's where I'm very different. I don't buy solely based on the actual recording quality. If I like the music, then I buy it. That really is the most important part to me.
    1. Jimmypowder's Avatar
      Jimmypowder -
      Quote Originally Posted by jtwrace View Post
      I think that's where I'm very different. I don't buy solely based on the actual recording quality. If I like the music, then I buy it. That really is the most important part to me.
      Let me rephrase , I'm not buying based on recording quality, but I feel I hear more of the recording if it's in something like flac
    1. jtwrace's Avatar
      jtwrace -
      Quote Originally Posted by Jimmypowder View Post
      Let me rephrase , I'm not buying based on recording quality, but I feel I hear more of the recording if it's in something like flac
      Yeah, same thing. I buy based on the music...the meaning. I don't need high quality for that...
    1. fritzg's Avatar
      fritzg -
      Given that many folks in audiophile circles dislike CD quality, I'm kinda surprised at the enthusiasm for TIDAL.
    1. new_media's Avatar
      new_media -
      So how many music streaming services can actually profit in this market? I think there is going to be a big shakeout at some point. Not sure enough people care about lossless to give Tidal a leg up. Honestly, more people probably care about Kanye than lossless.
    1. Jimmypowder's Avatar
      Jimmypowder -
      Quote Originally Posted by fritzg View Post
      Given that many folks in audiophile circles dislike CD quality, I'm kinda surprised at the enthusiasm for TIDAL.
      I like cd quality just fine and am too cheap to go crazy on hi - res purchases , some of which sound worse then a cd .
    1. The Computer Audiophile's Avatar
      The Computer Audiophile -
      Quote Originally Posted by new_media View Post
      So how many music streaming services can actually profit in this market? I think there is going to be a big shakeout at some point. Not sure enough people care about lossless to give Tidal a leg up. Honestly, more people probably care about Kanye than lossless.
      Did you see the new lossy tier?
    1. The Computer Audiophile's Avatar
      The Computer Audiophile -
      Quote Originally Posted by fritzg View Post
      Given that many folks in audiophile circles dislike CD quality, I'm kinda surprised at the enthusiasm for TIDAL.
      The number who dislike CD quality is a tiny but vocal minority.
    1. Melvin's Avatar
      Melvin -
      Quote Originally Posted by The Computer Audiophile View Post
      Did you see the new lossy tier?
      This the key IMO. This will give Spotify et al a run for their money and maybe, just maybe, Joe Six-Pack will trial CD quality. Who knew?
    1. The Computer Audiophile's Avatar
      The Computer Audiophile -
      Quote Originally Posted by Melvin View Post
      This the key IMO. This will give Spotify et al a run for their money and maybe, just maybe, Joe Six-Pack will trial CD quality. Who knew?
      I agree.

      They know what they're doing :~)
    1. Pamplona62's Avatar
      Pamplona62 -
      Chris,

      Have you heard anything about MQA under new Tidal ownership? Are they still planning to support Meridian's encoding in the HiFi $20/mo tier?
    1. silverarrows's Avatar
      silverarrows -
      I wonder if Spotify will do the reverse now and offer a lossless tier. For my musical tastes Spotify has a better catalog, but I like TIDAL's quality so I subscribe to both.