WiMP / Tidal Headquarters - Oslo, Norway
I spent the last two days at the WiMP / Tidal headquarters here in Oslo, Norway. I am very impressed by the company, its lineup of partners integrating lossless streaming, and its vision for the future. The Tidal office buzzes with activity from the energetic staff. I was fortunate to talk to several employees in different departments from marketing to the editorial team to ultra technical guys working with massive amounts of data. Everyone felt a sense of pride for the product, not only because it's from Norway but also because each member of the staff has input into the product. Everyone I talked to appeared to be in love with their job at WiMP / Tidal. I walked away with a sense that it's a very hip and cool company for which to work. Speaking of work, HiFi industry veteran and Peachtree Audio co-founder David Solomon is now Tidal's Director of Sales and Marketing in the United States. Speaking of the United States, I predict Tidal will launch its lossless streaming service in the US at the Rocky Mountain Audiofest in October, given the company is listed as an exhibitor! Members of the CA
Community attending the show are likely to see Tidal streaming in many rooms this year. Based on the number of partnerships Tidal has established with manufacturers seeking to embed the streaming product into components, RMAF and the months to follow will be exciting times for the CA
Community. Given that WiMP / Tidal is a public company it's nearly impossible to squeeze information from the team. There are strict stock market rules about what information can be shared with non-employees. Fortunately, I attended the annual WiMP / Tidal company party Wednesday evening and talked to several hardware manufacturers who are currently working on embedding the lossless streaming product or who may embed it in the near future. Journalists, even in HiFi, have ways of getting the inside scoop. I lined up a review or two with some well known component manufacturers while at the event and I look forward to sharing all the information with the CA
Community as soon as possible. Until such time, here are some photos of my trip to Tidal headquarters in Oslo, Norway.
In addition to visiting manufacturers on this trip, I brought with me an array of mobile audio goodies. Here is what I've been listening to since boarding the plane to Oslo.
Aurender V1000 portable headphone amp / DAC
Calyx M portable player
Astell&Kern AK240 portable player
Beyerdynamic A 200 p portable headphone amp / DAC
for iOS and Android devices
JH Audio JH13 in ear monitors
Audeze LCD-XC headphones
MIT Vero headphone cable for the Audeze headphones (not publicly available at this time)
Enough Tidal offline content to fill my iPhone 5 64GB. An iPhone 6 Plus with 128GB should be waiting for me when I return home in October.