• Is Apple Hiding The New Beats Music App?


    Apple's original iTunes model of selling music downloads per album or per track has been doomed since MOG and Spotify entered the music streaming space. Why would anyone purchase a $10 album or $1 track if they could only listen to it through iTunes or an iOS device? Because they don't know any better. That same $10 gets music lovers one month of unlimited access to roughly 15 million tracks from any computer, iOS or Android device using Spotify and the just-launched MOG replacement Beats Music. Limited access to one album or extended access to that single album plus 15 million more albums for around the same price. This is a no-brainer. Even a monkey would select a streaming service such as Beats Music.





    Today Beats Music launched with an email from Ian C Rogers, Beats Music CEO. He made it clear our beloved MOG is shutting down April 15, 2014 (Beats Acquired MOG in 2013). This email contains direct links to the Beats Music iOS app, Android App, and Windows app. Of course clicking on these apps brings the user to the download page where all is well and good. However, I decided to search the iTunes App Store myself for the Beats Music app. I discovered what I believe is Apple's attempt at hiding Beats Music from potential users. Searching the iTunes store for the word "Beats" obviously returns tons of results and as expected the Beats Music app is nowhere to be found. No biggie. However, searching for "Beats Music", the full and exact name of the app, returned 438 results. None of which were the actual Beats Music app. Apps like GarageBand, Rap to Beats, and I am T-Pain 2.0 were listed near the top of the results, but no Beats Music even though it was the exact term in my search.





    Like all iTunes users normally do (yeah right), I searched for the seller's name. In this case it's Beats Music, LLC. What do you know, the Beats Music app is the 147th result in this search. Nice one Apple. To some extent search results are be based on popularity of the apps clicked with respect to the search terms, but when a service as big as Beats Music launches Apple knows full well people want the Beats Music app when search for Beats Music. I know Apple owns the iTunes Store and will make whatever business decision it wants to help its bottom line, but this decision screams insecurity. Apple knows its iTunes Radio and traditional iTunes model are no competition for streaming services such as Beats Music. Buy two albums for roughly $20 from iTunes or listen to the same two albums plus 15 million more tracks for around $10 per month. iTunes doesn't make sense anymore. What about iTunes Radio? Well, what about it? It doesn't make sense either. We already have Pandora when we want someone else to decide what we want to hear. iTunes Radio offers nothing that isn't already available. Sure, iTunes Radio can select music for you, predicting what it thinks you will like. So can Beats Music. The Achilles heel of iTunes Radio is the users can't listen to whatever they want when they want. Who wants a service that's subpar? People who don't know any better. The Beats company has the power and budget to bring these issues to light for the uninitiated. Most people don't study music services and compare the offerings with a fine tooth comb. However, when they see commercials with the biggest artists of the day broadcasting the benefits of Beats Music they will jump on the bandwagon and realize what they've been missing all along. R.I.P iTunes Radio and the old low resolution iTunes music purchasing model.

    Edit: I hope the subtext of this article comes through more than the attention grabbing headline. I believe Apple's music purchasing platform and its Radio platform will soon be irrelevant. Neither the iTunes Store with its purchased downloads or iTunes Radio with its limited features offer any value to the customer. Sooner rather than later people will see the tremendous value in services like Beats Music that offer more music, in more locations, streaming at better quality, for a cheaper price.



    Beats Music search results.




    Apple's app name suggestions in search box.

    content/attachments/10379-beats-music-suggestions.jpg/content/attachments/10380-beats-suggestions.jpg/



    Number 5 in the Top Free apps (Music category), yet not worthy of a mention anywhere else or worthy of appearing in search results.








    Comments 105 Comments
    1. wgscott's Avatar
      wgscott -
      Sorry to be contrary, but ...

      If I enclose the search in quotes, the app appears as the first search hit (upper left corner).

      eg:



      https://itunes.apple.com/us/app/beat...781817640?mt=8

      160 ratings in one morning.

      If they really wanted to hide it, all they would have to do is reject putting it in the App store.
    1. The Computer Audiophile's Avatar
      The Computer Audiophile -
      Quote Originally Posted by wgscott View Post
      Sorry to be contrary, but ...

      If I enclose the search in quotes, the app appears as teh first hit.

      eg:

      https://itunes.apple.com/us/app/beat...781817640?mt=8

      160 ratings in one morning.

      If they really wanted to hide it, all they would have to do is reject putting it in the App store.

      What are the odds the average or above average iTunes user will use quotes? Maybe I should have said buried in the App store rather than hiding if you want to take things literally. 160 ratings likely because everyone received the direct link to the app from Beats Music.

      Plus, rejecting it from the App Store would bring more attention to Beats Music. Where is your usual conspiracy theory attitude Professor Scott? :~)
    1. wgscott's Avatar
      wgscott -
      Pluralitas non est ponenda sine necessitate.

      If they had chosen something easier to find in a search, like BeatsMusic (without the space) or MOG ...
    1. The Computer Audiophile's Avatar
      The Computer Audiophile -
      Quote Originally Posted by wgscott View Post
      Pluralitas non est ponenda sine necessitate.

      If they had chosen something easier to find in a search, like BeatsMusic (without the space) or MOG ...
      If they would have misspelled it without the space?
    1. maximum kahuna's Avatar
      maximum kahuna -
      Sorry, not buying the conspiracy theory here. I was able to find and download the app with no trouble. I had more trouble writing this comment than I had finding the app. For some reason, I had to go to the mobile default style in order to be able to add this comment.
    1. Superdad's Avatar
      Superdad -
      Sorry Chris, I think you may have jumped the gun. I just went to the iTunes Store, entered beats music (no caps, no quotes) and it was the very first item--a perfect match.


    1. findog3103's Avatar
      findog3103 -
      I downloaded the app on my ipad. No airplay it seems, which MOG allowed from the desktop app.
    1. findog3103's Avatar
      findog3103 -
      Quote Originally Posted by Superdad View Post
      Sorry Chris, I think you may have jumped the gun. I just went to the iTunes Store, entered beats music (no caps, no quotes) and it was the very first item--a perfect match.


      It didn't appear when I searched for it on my ipad. I used the link from this site.
    1. The Computer Audiophile's Avatar
      The Computer Audiophile -
      Quote Originally Posted by Superdad View Post
      Sorry Chris, I think you may have jumped the gun. I just went to the iTunes Store, entered beats music (no caps, no quotes) and it was the very first item--a perfect match.

      Where is your support for conspiracy theories people? Of course Beats Music shows up now :~)
    1. mav52's Avatar
      mav52 -
      Heck my niece which is 15, has this Beats app on her iPhone... and she is no computer wiz. No conspiracy at all, its' there.
    1. The Computer Audiophile's Avatar
      The Computer Audiophile -
      Quote Originally Posted by mav52 View Post
      Heck my niece which is 15, has this Beats app on her iPhone... and she is no computer wiz. No conspiracy at all, its' there.
      Not following your logic.
    1. woodford's Avatar
      woodford -
      entered beats music in the app store search on my iphone.

      first entry.
    1. The Computer Audiophile's Avatar
      The Computer Audiophile -
      Quote Originally Posted by woodford View Post
      entered beats music in the app store search on my iphone.

      first entry.
      It has been several hours now :~)
    1. new_media's Avatar
      new_media -
      I tried downloading it last night and it didn't come up in a search, but I easily found a link on Twitter.

      I wasn't really thinking conspiracy, just a delay in getting the app store up to speed.

      FWIW, the recent Beats commercials with Colin Kaepernick and Richard Sherman both had a link to buy the featured song ('The Man' by Aloe Blacc) on iTunes.

      I reckon Apple and Beats are BPFs (Brand Partners Forever).
    1. The Computer Audiophile's Avatar
      The Computer Audiophile -
      Quote Originally Posted by new_media View Post
      I reckon Apple and Beats are BPFs (Brand Partners Forever).
      Interesting. I think Apple's music store and Radio are in trouble. No value there. No reason for Beats Music to care about Apple either.
    1. wappinghigh's Avatar
      wappinghigh -
      I haven't bought an itunes track in over 12 months. I still buy hirez tracks. I subscribe to Pandora and Rhapsody. Chris is correct in pointing out Apple has been left dead in the water on standard res music distribution. They were extremely late to the streaming party. As a consequence unless they differentiate the itunes store experience very quickly this program and the whole Apple music experience and Apples position as a dominant music distributor is finished IMHO..
    1. The Computer Audiophile's Avatar
      The Computer Audiophile -
      Quote Originally Posted by wappinghigh View Post
      I haven't bought an itunes track in over 12 months. I still buy hirez tracks. I subscribe to Pandora and Rhapsody. Chris is correct in pointing out Apple has been left dead in the water on standard res music distribution. They were extremely late to the streaming party. As a consequence unless they differentiate the itunes store experience very quickly this program and the whole Apple music experience and Apples position as a dominant music distributor is finished IMHO..
      There's just no value in Apple's iTunes related offerings. Plus, streaming services won't help apple sell more iPhones. If Apple purchased something like Rdio they'd have to make the service an iPhone exclusive and include the subscription with iPhones for them to sell more devices. If Apple starts to sell large high resolution files I can see people needing more space on iDevices.
    1. rodaguilera's Avatar
      rodaguilera -
      Only when these companies start to stream lossless files and give information about the precedence/press/edition from an album or song i'll be interested in streaming. Today i'm still struggling to find the best release from an album (Dynamic Range) in redbook and hirez. But, well i'm note their core user/target.
    1. christopher3393's Avatar
      christopher3393 -
      Chris: Couldn't agree more with your opening paragraph. Good to see iTunes challenged.
    1. The Computer Audiophile's Avatar
      The Computer Audiophile -
      Quote Originally Posted by christopher3393 View Post
      Chris: Couldn't agree more with your opening paragraph. Good to see iTunes challenged.
      Thanks Christopher.