(Not totally audiophile quality, but DRM-Free is a positive thing. - CA
Pepsi Stuff and Amazon MP3 Bring DRM-Free MP3 Music Downloads to the Masses: More Music for More People on More Devices.
Pepsi Stuff Kicks Off on the Super Bowl
PURCHASE, N.Y., Jan. 14 /PRNewswire-FirstCall/ -- Pepsi and Amazon.com
are teaming up on Pepsi Stuff, a massive collect-and-get program where
consumers can download the most DRM-free MP3 music available anywhere. Four
billion specially marked Pepsi packages will allow people to collect points
and redeem them for music from Amazon MP3 that can be played on virtually
any digital portable device (including iPod(R)), organized in any music
management application, or burned to a CD.
Beginning February 1, consumers purchasing Pepsi products can "bank"
their points on PepsiStuff.com and redeem them for music on Amazon MP3.
Amazon MP3 offers Earth's Biggest Selection of a la carte, DRM-free MP3
music downloads, with over 3.25 million songs from more than 270,000
artists. Five points earn consumers one MP3 song download from the
libraries of EMI Music, SONY BMG MUSIC ENTERTAINMENT, Warner Music Group
and tens of thousands of other music labels. Pepsi's biggest promotion ever
makes its debut on the Super Bowl.
"MP3 music is the future of the industry and Pepsi Stuff is an
accelerator," said Danny Socolof, President of Las-Vegas based MEGA, Inc.,
which facilitated the Pepsi/Amazon alliance. "It will help more people
discover legal DRM-free music downloading sooner than they might normally
have. It's also likely to draw in music fans who are not as familiar with
digital downloading, which can help build a healthy future for the music
"We are excited to team up with Pepsi and reward millions of Pepsi
Stuff participants with high-quality DRM-free music downloads from major
and independent labels, playable on virtually any device, and an easy
downloading experience that doesn't require special software," said Bill
Carr, Amazon.com Vice President for Digital Music and Movies.
"Pepsi Stuff gives consumers choices -- many choices: from the prizes
they select, to the music they want to hear, to the device they want to
play it on," said Cie Nicholson, SVP and chief marketing officer,
Pepsi-Cola North America. "We're also broadening the prize pool to include
Amazon Unbox TV downloads, electronics, apparel, DVDs and CDs. We're
offering up to $1 billion in prizes, making this the largest promotion
we've ever done."
Participants can also enter a daily sweepstakes for the chance to win
trips to events like the Super Bowl, the MLB All-Star game and the Daytona
500, as well as for cash and many other big prizes. Consumers may sign up
now to be reminded when the promotion begins at http://www.pepsistuff.com
Pepsi has a long history of marketing through music, beginning with the
first advertising jingle ever broadcast nationwide in 1940 and spanning the
'60s and '70s with the Pepsi Generation. In the 1980s Pepsi began
developing relationships with some of the world's biggest recording artists
and featured chart-topping songs in marketing campaigns, concerts and
commercials. It's a strategy that continues today, including recent
associations with superstars Kanye West, Beyonce, Gwen Stefani and Green
Pepsi Stuff will be executed across the entire Pepsi trademark:
Pepsi-Cola, Diet Pepsi, Diet Pepsi MAX, Pepsi ONE, Wild Cherry Pepsi, Diet
Pepsi Wild Cherry, Diet Pepsi Jazz, Diet Pepsi Lime and Diet Pepsi Vanilla.
It will be supported by an extensive marketing campaign that will include
TV, radio and outdoor advertising created by BBDO NY. TracyLocke (Wilton,
CT), Pepsi's promotional agency of record, has been instrumental in the
development and ongoing execution of the program.
About Amazon MP3
Amazon MP3 is Amazon's DRM-free MP3 digital music store where every
song and album is playable on virtually any digital music-capable device,
including the PC, Mac(R), iPod(R), Zune(R), Zen(R), iPhone(TM), RAZR(TM),
and BlackBerry(R). Amazon MP3 offers Earth's Biggest Selection of a la
carte DRM- free MP3 music downloads with over 3.25 million songs from more
than 270,000 artists represented by over 33,000 music labels. Every song on
Amazon MP3 is available exclusively in the MP3 format without digital
rights management (DRM) software. This means that Amazon MP3 customers are
free to enjoy their music downloads using virtually any music-capable
device, organize their music using any music management application such as
iTunes(R) or Windows Media Player(TM), and burn songs to CDs.
About Pepsi-Cola North America
Purchase, N.Y.-based Pepsi-Cola North America (http://www.pepsi.com
) is the
refreshment beverage unit of PepsiCo, Inc., in the United States and
Canada. Its U.S. products include several varieties of Pepsi, Diet Pepsi,
Mountain Dew, Sierra Mist, Aquafina, IZZE, SoBe, Dole and Tropicana. The
company also makes and markets ready-to-drink iced teas and coffees through
joint ventures with Lipton and Starbucks.
Amazon Forward-Looking Statements
This announcement contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and technologies,
potential fluctuations in operating results, international expansion,
outcomes of legal proceedings and claims, fulfillment center optimization,
seasonality, commercial agreements, acquisitions and strategic
transactions, foreign exchange rates, system interruption, significant
amount of indebtedness, inventory, government regulation and taxation,
payments and fraud. More information about factors that potentially could
affect Amazon.com's financial results is included in Amazon.com's filings
with the Securities and Exchange Commission, including its Annual Report on
Form 10-K for the year ended December 31, 2006, and all subsequent filings.
SOURCE Pepsi-Cola Company