Nothing compares to celebrity when it comes to getting the word out and garnering support for a product. Since Jay Z's company recently agreed to purchase TIDAL, the service has gone from being well known in HiFi circles to being pushed by artists like Kanye West, Madonna, Coldplay, Rhianna, Beyonce, Arcade Fire, Daft Punk and more. It's really cool to see a product that many of us love for streaming lossless audio quality, be sprung into the mainstream. In a way it feels like our "HiFi baby" is leaving the nest. Tonight at 5PM Eastern Jay Z will stream a live press conference about the re-launch of TIDAL. It's expected TIDAL will announce some exclusives from artists like Kanye West and a second tier of service. TIDAL HIFI will remain lossless at $20 per month if purchased through the TIDAL website or $26 per month if purchased through the TIDAL iOS app (increased price because Apple takes a 30% cut of the sales price). The second tier of service is called TIDAL PREMIUM. This tier will stream 320 kbps MP3 quality and retail for $10 direct or $13 through the iOS App Store. I confirmed both the streaming quality and pricing with TIDAL headquarters in Oslo, Norway this morning.
Click over to Twitter to follow the #TIDALforALL
action all day and look below to watch the live press conference tonight at 5PM Eastern.